They conducted rigorous and extensive research for three years in a collaborative effort to determine how firms. Didier bonnet is a senior vice president at capgemini consulting. Digital technologies are changing the game of customer interactions, with new rules and possibilities that were unimaginable only a few years back. In the meantime, we picked seven books from mit press and mit cio symposium speakers that we think it leaders will value. His research and teaching help senior executives drive competitive advantage with digital technology. Turning technology into business transformation audiobook by didier bonnet, george westerman, andrew mcafee. He also acts as the executive sponsor for capgeminis digital transformation offering, a key strategic initiative including a threeyear joint research collaboration with the mit center for digital business. Digital culture may exist in silos strong digital culture.
Turning technology into business transformation 9781625272478. Jul 26, 2017 in leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. Didier bonnet is a senior vice president at capgemini consulting, where he serves as global practice leader and heads capgemini consultings digital transformation program. Pierre pringuet, vice chairman of the board and ceo, pernod ricard leading digital provides comprehensive, factbased insights into how multinational companies can leverage digital technology to transform their. In leading digital, authors george westerman, didier bonnet, and andrew. But what about the other 90plus percent of the economy. The problem is that most accounts of digital in business focus on silicon valley stars and tech startups. On financial measures they outperform 26% on the basket of productivity measures they outperform by 9%. Didier bonnet, capgemini consultings global head of digital transformation and coauthor with mits george westerman and andrew. Oct 14, 2014 in leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. Transforming the customer experience is at the heart of digital transformation. Stream and download audiobooks to your computer, tablet or mobile phone. Didier bonnet audio books, best sellers, author bio. Leading digital turning technology into business transformation.
In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional. Didier bonnet is a senior vice president at capgemini consulting, where he serves as global practice leader and. Leading digital by george westerman overdrive rakuten. Special editions, including selection from leading digital. Leading digital audiobook by george westerman, didier. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industries from finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. He has more than twentyfive years experience in strategy, internet economics, globalization, and business transformation for large corporations. Leading digital is about setting and executing strategy of going digital or using new technology and innovation in customer engagement, internal processes optimization. In this keynote session recorded at oracle openworld 2014, dr. Didier bonnet, capgemini consultings global head of digital transformation and coauthor. Turning technology into business transformation by george westerman, didier bonnet and andrew mcaffee.
In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Leading digital transformation now no matter what business you. The books lists some random examples of companies that according to the authors are digital masters companies leading both in digital capabilities and leadership. Turning technology into business transformation kindle edition by westerman, george, bonnet, didier, mcafee, andrew. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using.
Leading digital makes the provocative argument that the next imminent phase of digital technology adoption driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices will make everything thats happened so far look like a prelude. Didier bonnet, capgemini consultings global head of digital. Sep 23, 2014 leading digital is about setting and executing strategy of going digital or using new technology and innovation in customer engagement, internal processes optimization. Turning technology into business transformation has 1 available editions to buy at half price books marketplace. Segments with a large % of masters are high technology, banking, finance, insurance, telecommunications and hospitality. Do you want to finally hear the voice of your customers and escape the na. Leading digital is a classic book on the subject of digital. While there is a lot of advice perfect for startups, leading digital is really a guide to existing large. Turning technology into business transformation, by george westerman, didier bonnet, and andrew mcafeeleading digital is effectively a guide for driving digital transformation in the enterprise. Turning technology into business transformation by westerman, george, bonnet, didier, mcafee, andrew and a great selection of related books, art and collectibles available now at. Whether you are packing your carryon for the symposium in cambridge or planning a summer getaway, check out these mustreads on topics.
Turning technology into business transformation ebook written by george westerman, didier bonnet, andrew mcafee. Didier bonnet is a senior vice president and global practice leader at capgemini consulting. See the complete profile on linkedin and discover didiers connections and jobs at similar companies. The mix of digital masters varies by industrial segment. George westerman is a research scientist in the mit initiative on the digital economy. Use features like bookmarks, note taking and highlighting while reading leading digital. Leading digital audiobook george westerman, didier bonnet. Didier bonnet, capgemini consultings global head of digital transformation and coauthor with mits george westerman and andrew mcafee of the upcoming book leading digital, delivered his keynote presentation at oracle open world on 30th september in san francisco. Oct 06, 2014 didier bonnet, capgemini consultings global head of digital transformation and coauthor with mits george westerman and andrew mcafee of the upcoming book leading digital, delivered his keynote presentation at oracle open world on 30th september in san francisco. Download for offline reading, highlight, bookmark or take notes while you read leading digital. Part 3 concentrates on digital transformation from strategic framing through mobilization and sustaining a change program. The book also includes an extensive stepbystep transformation playbook for. View didier bonnets profile on linkedin, the worlds largest professional community. Didier bonnet affiliate professor of strategy and digital.
Shift to sell digital services not books fully digital endtoend align same experience across channels worldwide. Turning technology into business transformation kindle edition pdf free download. Oct 14, 2014 leading digital shows how transformative companies are navigating this disruptive era successfully and why others are falling behind. They conducted rigorous and extensive research for three years in a collaborative effort to determine how firms around the world and in many different industries work.
They illuminate the principles and practices that lead to. Download it once and read it on your kindle device, pc, phones or tablets. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industries from finance to manufacturing to pharmaceuticals are using digital to gain strategic advantage. Why did george westerman, didier bonnet, and andrew mcafee write this book. Sep 30, 2014 in this keynote session recorded at oracle openworld 2014, dr. Leading digital george westerman, andrew mcafee, didier bonnet. Didier bonnet is the author of le deshonneur des saintecroix 0. Leading digital audiobook george westerman, didier. An executive summary of the classic leading digital. Mar 28, 2017 an executive summary of the classic leading digital. Whether you are packing your carryon for the symposium in cambridge or planning a summer getaway, check out these mustreads on topics from machine learning to leading in the digital age.
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